Gatorade
In 2024 we reintroduced the iconic colored sweat of Gatorade’s past. Combined with one of the most popular hip hop songs of the year from Playboy Carti and Travis Scott, it made for a killer campaign.
The longform :60 of our 2024 campaign for Gatorade, “IT Hasnt Changed”. This was a huge moment for the brand as we reintroduced the iconic colored sweat to the world.
A celebratory film for Caitlin Clarks debut in the WNBA. We won a silver Clio for this one!
We told the little known story of Josh Allen’s journey from being an un-recruited 4 star QB from a junior college to one of the NFL’s elite quarterbacks.
A’ja Wilson is larger than life, and continues to influence generation after generation of young women. This film is a tribute to her contributions to the game.
An efficacy film for Gatorade Featuring Jayson Tatum
An efficacy film for Gatorade featuring Sydney McLaughlin
Alongside our films, we also launched the largest OOH campaign in the history of the brand. These incredible colored sweat images generated a ton of buzz from our audiences, and even inspired a little kid in Buffalo to dress up as our Josh Allen board!
