Zico Coconut Water : Help Your Self
ZICO Coconut Water: Help Your Self
ZICO NEEDED TO REINVENT THEMSELVES FOR 2018
ZICO wanted to move away from the overly aspirational image it created for itself over the years while partnering with Jessica Alba. They needed a fresh look and new brand messaging that was relatable, and made holistic wellness more approachable to regular people. In response, we created Help Your Self: a campaign that declares that holistic wellness is easy, all you have to do is do what makes you happy.
![IMG-3157[1].JPG](https://images.squarespace-cdn.com/content/v1/5aaaef798ab72236a72a49f5/1535744619315-ULLBBB8FF8F8C45AU0B9/IMG-3157%5B1%5D.JPG)
In aims of promoting an easy way to practice holistic wellness, I targeted the space where people in the modern age tend to spend the most time: their phones. I created a series of slow moving, calming gifs that encouraged scollers to take a few seconds out of their routine to slow down, breathe, and be present.
Role: Art Direction
